Our Values
We're deeply rooted in tech, using every decade of our experience to build smart, secure solutions while treating your budget like our own. As embedded technology thought partners, we value clear communication and genuinely care about your success. We're also curious problem-solvers who find fresh angles on old challenges - and hope to inspire the next generation of developers with our free APIs, used by hundreds of thousands across 151 countries.
Our Mission
To help businesses eliminate revenue leaks caused by disconnected systems, turning scattered data into connected growth engines that scale without breaking.
Our Story
We help businesses stop losing money to manual processes and disconnected systems.
With teams spanning Sydney, London, and San Francisco, we've spent two decades learning what actually works in business technology. We're not just developers - we're strategic thinkers who understand that the best technology serves real business needs.
Most of our clients come to us frustrated. Their tools don't talk to each other. They're copying data between systems. Opportunities are slipping through cracks. Revenue is leaking because the right hand doesn't know what the left hand is doing.
Here's what we've learned: the companies that grow fastest aren't necessarily the ones with the newest technology - they're the ones whose technology actually works together. When your CRM talks to your billing system, when your support platform shares data with your analytics, when your team stops doing manual work and starts making strategic decisions, that's when growth accelerates.
Aden Forshaw
CTOAden is the founder who believes your data is trapped in silos - and he's dedicated to setting it free. With 20+ years of software engineering and leadership experience, he's built solutions that scale globally - like The Dog API, now used by 30,000+ developers across 151 countries. Aden specializes in connecting business systems so companies can finally see the complete customer journey and make decisions based on complete data, not fragments.
Nick Forsberg
Head of ProductNick guides businesses through their digital transformation journey, helping them move from manual processes to automated, connected systems. He turns ``this almost works for what we need`` into ``this is exactly what we need.`` Over two decades of guiding startups from concept to market, he's mastered identifying where businesses lose revenue to disconnected tools. As co-founder, Nick focuses on helping companies achieve product-market fit by building solutions that integrate seamlessly with existing business workflows rather than forcing adaptation to off-the-shelf limitations.
Pippa Churcher
Growth OfficerPippa is the growth detective who finds where your revenue is hiding (spoiler: it's usually trapped between systems that don't talk). She's helped 50+ businesses automate their growth by connecting tools that were never meant to talk to each other. As a fractional Head of Growth, she's guided companies from 3K to 300K customers by eliminating the busy work that prevents teams from focusing on what actually drives results.
Michelle Bommer
Head of Business DevelopmentMichelle thinks your business data is like money left on the table - and she's here to help you pick it up. Bringing 18+ years of partnership expertise to help That API Company clients turn their data into connected growth opportunities. She's spent her career building revenue streams and managing complex client relationships across advertising and technology sectors. At That API Company, she focuses on helping businesses monetize their first-party data through well-designed APIs and strategic partnerships that create lasting value.
Charef
Senior DeveloperCharef is a full-stack developer who makes manual work disappear by building the bridges your business tools didn't know they needed. With 4+ years of experience creating scalable web applications using TypeScript, Node.js, and React, he turns the frustration of copying data between systems into automated workflows. His passion lies in building robust APIs and integrations that let growing companies focus on growth, not administrative tasks.
We're working to make a positive impact
